Introduction
At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.

Your Role and Responsibilities
As a Field Marketing Leader, you’ll build market engagement plans in a geography to drive business pipeline and revenue objectives based on a deep understanding of clients and the local market. Your primary responsibilities include:

• Design and execute local marketing and communications plans to support go-to-market strategies.
• Demand generation for business with deep understanding of audiences and an omni-channel approach
• Lead a team of talented field marketing professionals and build a culture of innovation and inclusion.
• Brief, enable, and collaborate with sales, clients, IBM Partners, and/or external/internal stakeholders.
• Measure, analyze, and report on the impact of field marketing activities.

Required Technical and Professional Expertise

• 15+ years of marketing experience in the B2B technology arena
• Prior experience building complex, high-tech marketing strategies and demand-generation initiatives through modern marketing tactics. This includes campaign planning, execution, and attribution.
• Business- and results-oriented, with experience in building marketing and business strategies to drive growth
• Data-driven and analytical in a highly competitive market, being able to analyze and determine focus and opportunity areas to drive plans to commit to objectives based on results
• Growth mindset in a highly growing tech market, thinking outside the box to create demand and accelerate business outcomes
• Strong relationship skills—ability to negotiate and execute in a complex and matrix organization
• Strong written and verbal communication skills
• Ability to influence cross-functional teams both internally and externally to drive breakthrough innovation
• Strong program management experience
• Ability to prioritize and meet deadlines in a fast-paced, agile marketing environment.

Preferred Technical and Professional Expertise

• Experience in field marketing or B2B tech marketing roles.
• Understanding data-driven technologies, including AI, machine learning, and cloud solutions.
• Experience managing and executing Tech industry events and conferences.