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Blockchain Food Trust Content Marketing Professional

  • Country:US
  • State:NY
  • City:NEW YORK
  • Category:Marketing & Communications
  • Required Education:Bachelor's Degree
  • Position Type:Professional
  • Employment Type:Full-Time
  • Contract Type:Regular
  • Req ID:130990BR
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Job Description
The Blockchain Food Trust Marketing team is looking for an experienced Content Marketing Professional to join us. Six hundred million people get sick every year and 420,000 people die from food related issues globally. Blockchain can revolutionize food traceability and improve trust in the global food supply to help improve food safety. Be part of our mission in our fast-growing startup organization within IBM!

We need an experienced Content Marketer to help drive our industry and profession targeted content planning and creation. Ability to lead independently and to collaborate and influence across teams is a must.


Core responsibilities will include:
  • Use journalistic thinking and evidence based arguments
  • Develop messaging/narrative plan and proof points
  • Apply knowledge of various business cohorts and their path to proficiency
  • Develop content strategies and blueprints
  • Lead development of industry and profession content assets
  • Prepare communications that translate complex technologies and concepts into easy to understand, targeted, and concise business messages
  • Manage editorial process and performance
  • Apply digital marketing techniques, spanning web, social, technologies and platforms to engage prospects and clients
  • Apply digital analytics against web, social, and client data to gain insight about the reach and effectiveness of digital content and engagement
  • Apply data-driven approaches to content targeting and syndication to progress opportunities and further define cohort groups


Required Technical and Professional Expertise

  • Minimum of 3+ years’ experience in digital marketing
  • Demonstrated experience developing digital marketing content
  • Strong orientation toward teamwork; thrives in collaborative work environment


Preferred Tech and Prof Experience

  • Design background and expertise
  • Prior SaaS marketing experience
  • Experience with web, social and digital analytics


EO Statement
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Preferred Education: Bachelor's Degree Commissionable: No
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