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Product Manager / Digital Go-To-Market Leader

  • Country:US
  • State:MULTIPLE
  • City:MULTIPLE CITIES
  • Category:Design & Offering Management
  • Required Education:Master's Degree
  • Position Type:Professional
  • Employment Type:Full-Time
  • Contract Type:Regular
  • Req ID:131353BR
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Job Description
The Product Manager / Digital Go-To-Market Leader role accelerates revenue growth for a set of IBM strategic product portfolios by enhancing digital discovery, increasing conversion yield and driving adoption of digital platform capabilities — positioning these products for winning share in the market.

Responsibilities:
  • Deliver financial results for the given product portfolio and specifically in the digital channel
  • Utilize the user value proposition to define users' digital experience roadmap; set priorities across the teams to deliver the intended experience
  • Manage the product portfolio in market and respond to market feedback and changes
  • Influence a cross-disciplinary team from multiple organizations across IBM (Product Management, Marketing, Sales, and Digital Platform Teams) to drive revenue growth for the product portfolio
  • Assess, goal-set, track and drive adoption of relevant platform capabilities for the product portfolio
  • Develop data-based analyses to surface new opportunities for differentiating products and user experiences
  • Execute key plays for driving digital business performance outcomes using digital channels
Skills:
  • Product Management or Digital Marketing
  • Proven Leadership Capabilities
  • Problem solving, analytic modeling
  • Client management
  • Ability to work in fast paced work environment with rapid and continual changes
  • Business case development/analysis
  • Research and quantitative data analysis
  • Enable and support teamwork and collaboration
Work Locations: Astor Place, NY (OR) Armonk, NY

Required Technical and Professional Expertise

  • At least 3 years experience in Digital Marketing or Product Management
  • At least 3 years experience in Applied Thought Leadership
  • At least 3 years experience in Analytical / Problem Solving Capabilities
  • English: Fluent


Preferred Tech and Prof Experience

  • At least 4 years experience in Digital Marketing or Product Management
  • At least 4 years experience in Applied Thought Leadership
  • At least 5 years experience in Analytical / Problem Solving Capabilities


EO Statement
IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

Preferred Education: Doctorate Degree Commissionable: No
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