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Event Marketing Strategist

  • Country:US
  • State:TX
  • City:AUSTIN
  • Category:Marketing & Communications
  • Required Education:Bachelor's Degree
  • Position Type:Early Professional
  • Employment Type:Full-Time
  • Contract Type:Regular
  • Req ID:141024BR
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Job Description
Discover what you can do at IBM.

IBM North America Marketing is looking for an Event Marketing professional to create an experiential event strategy, as well as build and execute events that set IBM apart from the competition. If this sounds like you, come be part of a top performing team who has fun, learns from failures and innovates every day. Does exploring new ways to tell a story excite you? How about reinventing, learning what it takes to stay ahead of technological shifts and building what comes next? If so, let's talk!

The ideal candidate will be organized and possess exceptional strategy, management, and execution skills.

Responsibilities include:
  • Create event experiences that differentiate IBM and allow direct buyer connections to Subject Matter Experts.
  • Ensure events are surrounded by digital and social tactics to drive buyer engagement before, during and after the event.
  • Establish event attendance drive to strategies and follow up plans for all attendees with digital e-nurture and telephone lead generation that is integrated with other outbound tactics planned for the campaign for IBM-led events.
  • Measure and analyze performance. Ensure event is an integrated part of the campaign.
  • Implement the Event Suite of Tools to plan, execute and report results for events.
  • Understand the overall process of creating and executing webcasts/digital events.
  • Understand new channels such as mobile applications and their integration into the event experience.
  • Develop an event experience within budget parameters. Ensure all appropriate buying guidelines and business controls are met.
  • Engage and effectively manage appropriate event agencies.
  • Develop a statement of work (SOW) that reflects IBM’s business needs and priorities. Contribute to the agency evaluation process.
  • Demonstrate understanding of analytic tools that will lead to recommendations on event performance, event optimization, audience generation, effective use of event tactics, return on investment.
  • Project manage events end to end for on time execution. Provides operational skills to influence diverse internal teams and external agencies, business partners and vendors.
  • Possess an understanding of audience engagement techniques and trends in the industry and leverage this knowledge in developing IBM event experience strategies.

This role is located in IBM offices in Austin, Texas.

Must have the ability to work in the US without current/future need for IBM sponsorship.

Do work that matters.
Discover your true potential.
Be yourself.


Required Technical and Professional Expertise

  • 1+ years experience in an event marketing role

Preferred Tech and Prof Experience

  • Aptitude to learn analytics tools to measure event performance, event optimization, audience generation, and return on investments
  • Event Logistics Management Experience
  • Ability to understand how events fit into an overall campaign and translate into an event plan
  • Solid analytic skills to determine event success and make recommendations
  • Strong project management skills
  • Strong communicator, agency management
  • Digital skills / social / mobile applications skills

Preferred Education: Bachelor's Degree Commissionable: No
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