Digital Technical Evangelist (Hybrid Cloud)
- City:MULTIPLE CITIES
- Category:Marketing & Communications
- Required Education:Bachelor's Degree
- Position Type:Professional
- Employment Type:Full-Time
- Contract Type:Regular
- Req ID:117316BR
IBM Hybrid Cloud is looking for a former code-slinger with a passion for marketing and evangelism who will join us in recruiting and driving the success of current and future users. After having dabbled with the technology yourself, and working with product management, services, tech sales, and engineering…. you'll develop a credible opinion on how clients can best become successful in deriving value from technology, by writing blogs, tutorials, best practices documentation, moderate discussions, identify and expose trends, etc.
You know the concerns, interests, demographics, and cultures of the audience, and you have creative ideas around how we can connect deeply and effectively with them.
The Developer Advocate role at IBM Hybrid Cloud wears many hats: marketing, support, PR, and business development.
As a key member of our small, rapidly growing digital evangelism team, you will be the face and voice of IBM Hybrid Cloud to developers using a wide range of development frameworks and languages, including Node.JS, Python, Ruby, and many others.
You will be the go to person for telling our story to the market - on stage at events, during industry-wide webcasts and in conference rooms at the largest companies.
As both a product and customer expert, you will also be the sales force’s key contact to help develop effective account specific go-to-market strategies.
The successful candidate is an engaging communicator, passionate about technology, and loves interacting with clients and prospects.
We’re seeking not only a great communicator but an excellent listener, who will be curious about the needs and concerns of our clients.
The Digital Evangelist is responsible for creating digital content for all stages of digital buyer journey (discover, learn, try, buy, adopt, advocate), which is of professional quality, highly engaging, and valuable to our identified personas of interest.
Key Responsibilities Include:
Build a following of passionate developers (who want to be the best of the best, using the most efficient technologies and platforms) to write their applications.
Identify opportunities to bring content and perspective to senior executives in our target market.
Leverage social networks, blog and video platforms, and highly scalable marketing technologies to get the word out.
Publish blog posts and tutorials that highlight best practices and offer a fresh perspective.
Attend and speak at meetups and conferences, serving as an evangelist, coach, cheerleader, and teammate to budding and veteran users.
Champion our users’ needs internally by providing invaluable feedback to the product and engineering teams.
Seize moments of inspiration to hack on or create open source projects.
Deliver compelling presentations on solutions, trends data, and thought leadership topics.
Create content and campaigns with partners which are NOT boring, but highly engaging and useful to end users.
Position IBM Hybrid Cloud as a technical thought leader, both online and offline.
Confidently moderate discussions among clients and other speakers.
Analyze application use cases to determine the best ways to provide the most value to specific developer groups, including documentation, tutorials, and new features and capabilities.
This role can be located in Research Triangle Park, NC, San Francisco, CA or New York, NY.
Do work that matters.
Discover your true potential.
Required Technical and Professional Expertise
- Will have an established online brand.
- Experience building content ranging from best practices blogs to how-to videos to tutorials to testimonials with successful clients.
- Strong analytical skills and data-driven thinking
- Current knowledge of trends and best practices in online marketing and measurement
Preferred Tech and Prof Experience