Introduction
At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, let’s talk.

Your Role and Responsibilities

• Build, execute, deploy and monitor campaigns using Adobe Campaign in multiple channels, including email, SMS, digital, and direct mail
• Provide forecasted volumes in campaign requirement sessions
• understand JS in Adobe Campaigns and APIs
• Apply business rules, inclusions, exclusions and guide segmentation.
• Collaborate with client team to set up email, SMS creatives using standard templates in Adobe Campaign Classic.
• Coordinate with the Client stakeholders to receive campaign files, validate HTML is rendering accurately in the Adobe Campaign template and personalization attributes are correct.
• Perform QA on audience and creative to ensure right customers are receiving the correct campaign content and the defined mandatory checks for all email creatives are completed before scheduled/manual deployments.
• Perform Audience file validation against the specific creative to confirm correct set of customers are receiving the campaign.
• Perform checks on the creative for design, layout and preview with the actual populated data.
• Perform rendering validation across multiple operating systems and device types
• Scheduling and launch campaigns after all QC steps are performed.
• Track deployment details and schedules per requirements.
• Report bounces, undeliverable, unsubscribes and invalid email addresses and maintain a list of undeliverable emails and perform checks against the list prior to each deployment
• High level understanding of databases from Customer data to Campaign data level
• Understanding of data flows and ETL/workflow schedules
• Hands on experience in SQL, Oracle, or another relational database for building packages triggers
• Monitoring system health, provide input for the application server, and provide database server clean-up activities
• Monitor automated campaigns

Required Technical and Professional Expertise

• 3 – 5 years of relevant work experience in marketing automation/ marketing cloud platforms and digital marketing with certification in Adobe Campaign Business Practitioner level.
• Adobe, SQL, MS Office
• Project management skills by collaborating with key stakeholders.
• Strong understanding of data segmentation concepts

Preferred Technical and Professional Expertise

• Prior experience with Adobe platforms like Adobe Campaign Classic, Campaign Standard/AJO/AEP
• Data engineering Skills
• Ability to think on feet, multi-task, prioritize and work under pressure
• Responsible, with a positive attitude and ability to work well with a team
• Flexibility to work in different time zones to accommodate global projects (working hours – 6:30PM to 3:30AM IST)