Responsibilities:

Research and Analysis:

• Conduct comprehensive research to identify relevant industry events, conferences, trade shows, and other opportunities.
• Analyze event profiles, attendee demographics, and market trends to evaluate potential ROI and strategic fit.
• Analyze past event performance based on data analysis to which events we return to and in what capacity.

• Opportunity Assessment:

• Evaluate event opportunities based on criteria such as audience reach, alignment with brand values, potential partnerships, and competitive landscape.
• Assess the feasibility and potential impact of participating in each event.

• Strategic Planning:

• Develop a strategic roadmap for event participation, outlining objectives, target outcomes, and resource requirements.
• Collaborate with cross-functional teams to align event strategies with broader marketing, sales, and business development goals.

• Partnership Development:

• Identify and cultivate relationships with event organizers, sponsors, and industry stakeholders.
• Negotiate terms of participation, sponsorship opportunities, and promotional activities.

• Performance Tracking and Reporting:

• Define key performance indicators (KPIs) and metrics to measure the success of event strategies.
• Monitor and analyze post-event data to assess ROI and identify areas for improvement.

• Innovation and Adaptation:

• Stay informed about industry trends, emerging technologies, and best practices in event marketing.
• Continuously refine strategies based on feedback and insights to optimize future event initiatives.

This role requires a strategic thinker with a proactive mindset, capable of identifying and capitalizing on opportunities to enhance brand visibility and business growth through effective event strategies. The ideal candidate will be a creative problem-solver, team player, and results-driven professional.

Required Technical and Professional Expertise

• Bachelor’s degree in Marketing, Communication, Business Administration or equivalent experience.
• Four years or more experience in marketing or related role
• Two years or more experience in event marketing
• Ability to think strategically and to manage resources (time and budget) to achieve objectives
• Guides functional objectives or technologies, provides leadership
• Ability to manage multiple projects at the same time
• Strong project management and organizational skills, including attention to detail
• High energy, independent worker, self-starter, resourceful, and problem-solver
• Demonstrated ability to work independently under pressure, managing resources and several projects simultaneously
• Provides advice and guidance to other professionals
• Passionate about developing client advocates around IBM’s product portfolio.

Preferred Technical and Professional Expertise

• Master’s degree in a related field, preferred
• Experience with event and/or marketing platforms including Rainfocus, CVENT, Airtable, Marketo, etc. preferred