Head of Subscriptions

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Introduction
Ready to re-imagine the product management role?  At IBM, as an Offering Manager, you are responsible for the full lifecycle of an offering: from validating need to determining the business model and defining the solution requirements. Going beyond the traditional focus of timetables and budgets, you use your keen insights into what customers want in their own business plan – and work across disciplines to build the best solutions to a problem. If being the CEO of your offering excites you, consider an offering management career at IBM.

Your Role and Responsibilities
We are looking for a dynamic leader to Head our Consumer Subscription Business which has achieved ~1M subscribers in less than 2 years. The leader will be responsible for aggressively growing our weather subscriptions, across all three of The Weather Company’s consumer-facing brands, including The Weather Channel, Weather Underground, and Storm Radar through acquisition, retention and partnerships. The Head of Subscriptions will set the go forward strategy and be accountable for the execution of the strategy to deliver net subscriber growth, revenue growth, and lifetime value.

We’re looking for a leader who has a growth mindset, can operate with a sense of urgency and purpose, and who will roll up their sleeves to get the job done. The right candidate will have 3-5 years of consumer subscriptions experience and the technical and analytical know-how to derive hypothesis, test theories, and deliver results.

The Head of Subscriptions will drive all elements of the consumer weather subscriptions business in cross-functional cooperation with Product Development, Marketing, Operations, Finance, and Business Development. This role will have a close partnership with the CRO and be expected to contribute accurate and meaningful forecasts. The role will report directly to the CEO of The Weather Company, an IBM Business.

Duties will include:

● Build the overall strategy for the Consumer Subscription Business across all brands
● Develop and execute the plan to identify, reach, convert, and retain subscribers
● Responsible for achieving sales and revenue goals
● Grow market share in the weather subscription category and achieve # of subscriber goals
● Delivery of acquisition plans to drive new conversions to subscriptions – via TWC free apps as well as via 3rd party partnerships
● Delivery of retention plans to drive engagement, increase retention and extend the lifetime value of subscribers
● Determine product roadmap and technology stack needed to execute against vision and goals including fulfillment
● Drive the strategy for partnerships with 3rd party subscription partners to drive growth via co-marketing, bundling, content acquisition, and technologies
● Work with CRO to set pricing and discounting strategy
● Build relationships with our subscribers through CRM tools, customized features, products, and other member benefits
● Reporting & Analysis: Regularly updating internal stakeholders on performance and needs for the subscriptions business
● Manage key internal partnership with Customer Service, focusing on creating premium experience for our subscribers
● Must be a player/coach willing to roll up their sleeves to get the job done


Required Technical and Professional Expertise
● 3-5 years experience running a consumer-facing subscription service, including background in mobile apps and web properties
● Knowledge of the full subscription funnel including all financial elements (i.e. payments, taxes, etc)
● Strong program manager, problem solver, with the ability to shift between strategic, project management and execution tasks
● Ability to manage effectively in a fast paced, matrixed environment
● Technical expertise in digital analytics tools (Google Analytics, Amplitude, AirLytics, etc.)
● Top-notch organizational skills and attention to detail
● Goal-oriented, data-drive, and errs on the side of action
● Effective communicator who can lay out vision and strategy and represent the business across TWC, IBM and externally.


Preferred Technical and Professional Expertise
● 7+ years’ Product management experience
● 3+ years’ Digital marketing/campaign experience
● Finance or Business background


About Business Unit

IBM’s Cloud and Cognitive software business is committed to bringing the power of IBM’s Cloud and Watson/AI technologies to life for our clients and ecosystem partners around the world. IBM provides you with the most comprehensive and consistent approach to development, security and operations across hybrid environments—with complete software solutions for business and IT operations, development, data science, security, and management. Our experts and software capabilities help organizations develop applications once and deploy them anywhere, integrate security across the breadth of their IT estate, and automate operations with management visibility. With IBM, you also have access to new skills and methods, governance and management approaches, and a deep ecosystem of industry experts and partners.

This job requires you to be fully COVID-19 vaccinated prior to your start date, where legally permissible. Proof of vaccination status will be required. If you are unable to be vaccinated due to medical, pregnancy or religious reasons, we offer accommodations in accordance with applicable law.


Your Life @ IBM

Are you craving to learn more? Prepared to solve some of the world’s most unique challenges? And ready to shape the future for millions of people? If so, then it’s time to join us, express your individuality, unleash your curiosity and discover new possibilities.

Every IBMer, and potential ones like yourself, has a voice, carves their own path, and uses their expertise to help co-create and add to our story. Together, we have the power to make meaningful change – to alter the fabric of our clients, of society and IBM itself, to create a truly positive impact and make the world work better for everyone.

It’s time to define your career.


About IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.


Location Statement

IBM offers a wide range of resources for eligible IBMers to thrive both inside and outside of work. In addition to a competitive benefits program consisting of medical and life insurance, retirement plans, and time off, eligible employees may also have access to:

·12 weeks of paid parental bonding leave. Family care options are also available to support eligible employees during COVID-19.
·World-class training and educational resources on our personalized, AI-driven learning platform. IBM’s learning culture supports your restless attitude to grow your skills and build the depth and scale of knowledge needed to achieve your career goals.
·Well-being programs to support mental and physical health.
·Financial programs that empower you to plan, save, and manage your money (including expert financial counseling, 401(k), IBM stock discount, etc.).
·Select educational reimbursement opportunities.
·Diverse and inclusive employee resource groups where you can network and connect with IBMers across the globe.
·Giving and volunteer programs to benefit charitable organizations and local communities.
·Discounts on retail products, services, and experiences.

We consider qualified applicants with criminal histories, consistent with applicable law.


Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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