Director of Demand Generation

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At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.

Your Role and Responsibilities

At Randori, an IBM company, we help defenders continuously assess their real-world security. Our automated attack platform provides a red team experience designed to mirror today’s adversaries, not yesterday’s threats. We partner with security teams to help them understand the art of the possible by delivering an unrivaled attack experience, at scale.

Randori, an IBM Company, is looking for an experienced Demand Generation Marketing Manager to join our marketing team. The Demand Generation Marketing Manager will own the end-to-end customer journey with the goal of delivering healthy opportunity pipeline and revenue for Randori.

The Demand Generation Marketing Manager will design, orchestrate and optimize a modern mix of tactics that efficiently and effectively delivers desired brand reputation, relationship and revenue outcomes in direct alignment and support of strategic business plans.

Key Responsibilities:

Strategy Planning & Customer Journey Design

  • Understand the market landscape, business objectives, target personas, key use cases and product offers for the assigned campaign
  • Translate business objectives into actionable marketing outcomes across the funnel
  • Create an omnichannel digital journey for key audiences, including but not limited to: organic search, paid search, paid media, social/influencers, outbound email, web, and nurture email
Execution Orchestration
  • Design and deliver demand strategy for priority audiences, such as top account lists, industries and job roles
  • Partner with and brief in discipline (digital, social, media, email) focals to ensure demand strategy & digital journey is executed consistently across channels
  • Responsible for ensuring the discipline focals have the inputs they need in order to deliver a plan that aligns to demand strategy and can execute accordingly
  • Communicate demand strategy to relevant stakeholders, including but not limited to: geo teams, field marketing, BU stakeholders etc.
  • Assess and communicate demand plan readiness to geo counterparts to ensure demand strategy can be picked up and executed outside of the US
  • Partner with content, social, digital, email, and media experts to create & execute an omnichannel experimentation plan
  • Partner with Account Based Marketing focals and Technology Demand leads to ensure proper linkage between brand build efforts and more targeted demand motions by audience
Performance Optimization
  • Understand brand to demand performance trends for the assigned campaign & work with discipline focals to diagnose and optimize performance issues
  • Deep analysis of marketing performance across aspects such as tactic type, content asset, channel, audience segment or business line
  • Evaluation of relevant KPIs (such as impressions, web traffic, organic search performance, leads, pipeline or wins) with a keen eye on benchmarks and yield rates
  • Readiness to explain emerging performance opportunities or challenges
  • Strategies to deliver “next best actions” and support targeted pipeline coverage and revenue for the business
  • Insight into action – cycling of performance insights directly back into planning and orchestration

Required Technical and Professional Expertise

  • 5+ years’ experience in B2B Marketing
  • Proficiency in marketing analytics tools such as Google Analytics, Hubspot, or Pearl
  • Experience building paid media strategies
  • Proficiency in Channel Strategy where you can speak to what is currently in market for your campaign
  • Thorough understanding of current cybersecurity market

Preferred Technical and Professional Expertise

  • A background in Digital Marketing
  • A background in the Cybersecurity industry
  • Experience with SaaS

About Business Unit

IBM’s Cloud and Cognitive software business is committed to bringing the power of IBM’s Cloud and Watson/AI technologies to life for our clients and ecosystem partners around the world. IBM provides you with the most comprehensive and consistent approach to development, security and operations across hybrid environments—with complete software solutions for business and IT operations, development, data science, security, and management. Our experts and software capabilities help organizations develop applications once and deploy them anywhere, integrate security across the breadth of their IT estate, and automate operations with management visibility. With IBM, you also have access to new skills and methods, governance and management approaches, and a deep ecosystem of industry experts and partners.

This job requires you to provide your COVID-19 vaccination status with supporting documentation, where legally permissible.

Your Life @ IBM

In a world where technology never stands still, we understand that, dedication to our clients success, innovation that matters, and trust and personal responsibility in all our relationships, lives in what we do as IBMers as we strive to be the catalyst that makes the world work better.

Being an IBMer means you’ll be able to learn and develop yourself and your career, you’ll be encouraged to be courageous and experiment everyday, all whilst having continuous trust and support in an environment where everyone can thrive whatever their personal or professional background.

Our IBMers are growth minded, always staying curious, open to feedback and learning new information and skills to constantly transform themselves and our company. They are trusted to provide on-going feedback to help other IBMers grow, as well as collaborate with colleagues keeping in mind a team focused approach to include different perspectives to drive exceptional outcomes for our customers. The courage our IBMers have to make critical decisions everyday is essential to IBM becoming the catalyst for progress, always embracing challenges with resources they have to hand, a can-do attitude and always striving for an outcome focused approach within everything that they do.

Are you ready to be an IBMer?

This job requires you to provide your COVID-19 vaccination status with supporting documentation, where legally permissible.

About IBM

IBM’s greatest invention is the IBMer. We believe that through the application of intelligence, reason and science, we can improve business, society and the human condition, bringing the power of an open hybrid cloud and AI strategy to life for our clients and partners around the world.

Restlessly reinventing since 1911, we are not only one of the largest corporate organizations in the world, we’re also one of the biggest technology and consulting employers, with many of the Fortune 50 companies relying on the IBM Cloud to run their business.

At IBM, we pride ourselves on being an early adopter of artificial intelligence, quantum computing and blockchain. Now it’s time for you to join us on our journey to being a responsible technology innovator and a force for good in the world.

Location Statement

IBM offers a competitive and comprehensive benefits program. Eligible employees may have access to:

– Healthcare benefits including medical & prescription drug coverage, dental, vision, and mental health & well being
– Financial programs such as 401(k), the IBM Employee Stock Purchase Plan, financial counseling, life insurance, short & long- term disability coverage, and opportunities for performance based salary incentive programs
– Generous paid time off including 12 holidays, minimum 56 hours sick time, 120 hours vacation, 12 weeks parental bonding leave in accordance with IBM Policy, and other Paid Care Leave programs. IBM also offers paid family leave benefits to eligible employees where required by applicable law
– Training and educational resources on our personalized, AI-driven learning platform where IBMers can grow skills and obtain industry-recognized certifications to achieve their career goals
– Diverse and inclusive employee resource groups, giving & volunteer opportunities, and discounts on retail products, services & experiences

The compensation range and benefits for this position are based on a full-time schedule for a full calendar year. The salary will vary depending on your job-related skills, experience and location. Pay increment and frequency of pay will be in accordance with employment classification and applicable laws. For part time roles, your compensation and benefits will be adjusted to reflect your hours. Benefits may be pro-rated for those who start working during the calendar year.

We consider qualified applicants with criminal histories, consistent with applicable law.

Being You @ IBM

IBM is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, pregnancy, disability, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

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Key Job Details

    • Country/Region:US
    • State:MULTIPLE
    • City:Multiple Cities
    • Category:Marketing
    • Required Education:Bachelor's Degree
    • Position Type:Professional
    • Employment Type:Full-Time
    • Contract Type:Regular
    • Company:(0147) International Business Machines Corporation
    • Req ID:617749BR
    • Travel Required:Some travel may be required based on business demand
    • Projected Minimum Salary:$90,000 per year
    • Projected Maximum Salary:$90,000-$168,000/year per year