IBM Brand Sales Specialists are experts in Brand portfolio offerings and are accountable for creating demand and progressing opportunities to close – from OI through OO. The Brand Sales Specialist (for Select Dedicated accounts) is responsible for driving optimal customer Technology outcomes and achieving strategic objectives for the Brand Sales Specialist’s brand. They drive the strategy, sale, and closure of deals for select offerings and use cases. Brand Sales Specialists achieve strategic outcomes for their brand and drive customer Technology outcomes, either working with a Technology Seller or as a leader of their own account team; proactively identify and pursue new opportunities to sell within assigned offering portfolio; maintain contemporary technical skills and offering knowledge; and leverage marketing to drive customer lifetime value (LTV).

Brand Sales Specialists will be required to maintain in-depth skills in the specialty offerings which include maintenance services on IBM and Multi-vendor products, Lifecycle support solutions, as well as system software products (i.e.: Oracle, Microsoft, and others).