Introduction
At IBM, work is more than a job – it’s a calling: To build. To design. To code. To consult. To think along with clients and sell. To make markets. To invent. To collaborate. Not just to do something better, but to attempt things you’ve never thought possible. Are you ready to lead in this new era of technology and solve some of the world’s most challenging problems? If so, lets talk.

When you join the IBM team in Bucharest, you will accelerate your career at an iconic
company known as a pioneer in computing. You will grow your knowledge of cutting-edge
software, such as generative Al or hybrid cloud, while working with teams across the globe
and driving outcomes that shape the future of IBM and your own career. In addition to a
competitive package, IBM offers a collaborative and growth-oriented work environment and
global responsibilities.

Your Role and Responsibilities
A Social Strategist understands and translates IBM’s strategy to guide a social first approach to storytelling, reaching and engaging the right audiences to build IBM’s reputation and drive demand for its products. They understand the evolving social media landscape and the dynamics of each platform, while having an acute understanding of optimal posting cadence, best performing content types and content relevance to inform broader business plans.

The Social Strategist role will sit within the Brand, Communications and Social team supporting a Market in EMEA. Strong knowledge of written and spoken English is vital and knowledge of another EMEA language would be an advantage for example Spanish, French, German, Arabic or Italian. As a valued member of the team, you will connect with internal and external target audiences to drive attention, advocacy and action for IBM while uncovering trends and insights. In the role you will work closely with all areas of marketing and communications to infuse social activity into their work – creating strong relevance, preference and an emotional connection to IBM, its offerings and capabilities.

Core tasks:
Management and execution lead for market brand social accounts: strategy, execution, issues, compliance and CX to ensure we listen and engage with our audience.

Organic strategy for global brand advertising and social assets: drawing upon local market priorities, moments and audience insights to identify engaging opportunities to adapt, transcreate and launch brand and social creative assets using social, influencers, employee advocacy, ecosystem partners, etc.

• Social content advisor and creator: ensuring written and visual social content is designed and tailored to the platform for maximum impact while mapping to corporate strategy/messages (videos, blogs, thought leadership etc.).
• Social Performance Insights: data analysis, trends and social listening to inform strategy and impact.
• Editorial council leader: ensuring the right balance of stories, activities and content are executed via social – tight alignment with comms is vital to jump on news moments and new local stories.
• Digital employee advocacy leader: training, inspiring and activating IBMers to amplify IBM news, products and top messages.
• External influencer leader: working directly with respected third parties to expand IBM’s story.
• Local client stories: partnering with local communications team to discover and co launch new client stories and lead on the social strategy design and execution for social led story announcements.
• EMEA, Global and local market moments, announcements and events: social strategy and execution for large moments that impact market.

This is a Hybrid role, attendance at the office will be required only 3 times per week.

Required Technical and Professional Expertise

• The ideal person will have a strong working knowledge and practical experience of social media strategy and execution.
• Knowledge of video editing, Adobe Illustrator and social content creation would be an advantage.
• Strong knowledge of written and spoken English is vital and knowledge of another EMEA language would be an advantage for example Spanish, French, German, Arabic or Italian.

Preferred Technical and Professional Expertise
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